Since then, Reebok has launched new technologies, such as the Zig system, to reposition itself at the forefront of innovation in the field of sports equipment. Having lost its leading position in the market, it is bought by the German giant Adidas in 2005. This system is found on the Reebok Omni Lite and Reverse Jam. Hexalite allows the shock to be spread over a wide area, ensuring optimal cushioning. A lightweight honeycomb structure with compressed air and combined with EVA or polyurethane. Reebok introduced the Hexalite, which replaced the ERS in terms of cushioning. The first to emerge is the ERS, Energy Return System: cylinders placed in horizontal series composed of plastic "Hydrel" (DuPont patent). This brand name also develops cushioning systems to compete with Nike and its Air-sole technology. Want to get your Reebok Pump today? Use our Reebok promo codes and discount code for a special offer. Sneaker worm by basketball player Dominique Wilkins playing at the Atlanta Hawks in the NBA, the Reebok Pump quickly became a cult model of the brand. It is a principle of inflating /deflating one or more air pockets for the purpose of guarantee the best comfort and support possible, adapting to all morphologies. Innovative technology and the result of collaboration between the brand and industrial designer Paul Litchfield, the Pump system was launched in 1989. It is only a few years later that this pair will become a widely used fashion accessory. The Reebok's Freestyle is a shoe dedicated to the practice of gymnastics. In 1982, Reebok's was the first sports equipment manufacturer to develop a model exclusively for women. Its biggest advantages are the lightness and its thin sole, which causes you to increase your speed and reduce the level of fatigue.Ī group born in the United Kingdom in 1895, it was in 1958 that it adopted the name Reebok, in reference to a species of African antelope. The shoes are not specific to start running on the tartan track, but according to experts, they are perfectly valid. The advantages of shoes when running on an athletics track are specific to the tread on the tartan floor and that the models offer more grip to the floor than minimalist shoes. Its distribution network is still growing, and innovative models such as the World 10 in orange suede are popular with runners. Click for Reebok promo codes, voucher and discount code. Originally they crafted Mercury made cycling shoes but when they learn that the mark "Mercury" is already filed, the two brothers discovered the name: Reebok's. Foster & Sons, a small business in the north of England. It began in 1895 when Joseph William Foster founded J.W. Reebok Classics history links to subcultures.
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